Family Law Advertising

Your Next Divorce or Custody Client Is Searching Right Now

Every month, thousands of people in your area search Google for a family law attorney during the most stressful moment of their lives. These are high-intent, emotionally-driven searches from people ready to hire. Our AI makes sure they find you first.

Book a Strategy Call

Sound Familiar?

Most family law attorneys face the same advertising frustrations. If any of these hit home, you're not alone.

Generic PPC Agencies Burning Your Budget

You're paying $3,000+ per month to an agency that also manages campaigns for plumbers and dentists. They don't understand legal intent, bar advertising rules, or the difference between a custody consultation and a tire-kicker Googling out of curiosity.

Big Firms Outspending You on Every Keyword

Large family law firms with $50K+ monthly budgets dominate the top positions. You feel like you can't compete. But smart AI bidding and long-tail keyword strategy can beat brute-force spending every time.

Unqualified Leads Wasting Your Time

Wrong jurisdiction. Can't afford a retainer. Just looking for free advice. Every bad lead costs you billable hours and staff time. You need people who are ready to hire a family law attorney in your area today, not next year.

No Time to Manage Ads While Running a Practice

Between court appearances, client meetings, and case preparation, the last thing you have time for is optimizing ad copy, adjusting bids, and analyzing click-through rates. You need your campaigns managed by something that never sleeps.

$50–$185
Avg. CPC for Family Law Keywords
14,800+
Monthly U.S. Searches for "Divorce Lawyer"
41%
Cost Savings with AI Bid Optimization
6.8x
Avg. ROAS for Our Family Law Clients

Built for Family Law Firms

Our AI doesn't run generic campaigns. It builds advertising strategies around the specific way people search when they're going through a divorce, custody dispute, or support modification.

AI-Optimized Keyword Targeting

Our AI identifies and bids on the exact terms your ideal clients search: "divorce lawyer near me," "child custody attorney," "alimony modification," "child support lawyer," and hundreds of long-tail variations. It continuously tests, learns, and eliminates wasted spend on low-intent queries.

Geo-Targeted Campaigns

City-level and county-level precision targeting ensures your ads only show to people in the jurisdictions you serve. No more paying for clicks from three states away. We target courthouse zip codes, affluent neighborhoods, and the exact geographies where your highest-value clients live.

Call Tracking & Lead Qualification

Every call is tracked, recorded, and scored by AI so you know exactly which keywords and ads drive real consultations versus tire-kickers. We feed conversion data back into your campaigns in real time, so the system gets smarter with every call your office receives.

Trusted by Family Law Attorneys

Hear from firms that stopped wasting money and started filling their family law caseload.

Before Gavel Ads, we were spending $6,500 a month and getting maybe 8 consultations — half of which were out of our county. Now we're getting 25 to 30 qualified calls a month, all within our jurisdiction. The AI figured out in two weeks what our last agency couldn't figure out in two years.

LC
Lauren Chen
Founding Attorney, Chen Family Law

I'm a solo practitioner competing against firms with ten attorneys and massive ad budgets. Gavel Ads helped me carve out a niche in high-net-worth divorce cases. My cost per retained client dropped by 55%, and I've had to start a waitlist for the first time in my career.

RT
Robert Torres
Principal, Torres Law — Divorce & Custody

Ready to Fill Your Family Law Caseload?

Book a free 30-minute strategy call. We'll audit your current Google Ads performance, show you which family law keywords your competitors are bidding on, and map out an AI-powered campaign built to deliver retained clients — not tire-kickers.

Book Your Free Strategy Call