DUI searches happen at 2am, in the back of a cab, within hours of an arrest. The attorney who shows up first gets the call. Our AI makes sure that attorney is you — every single time.
DUI defense is one of the most competitive and time-sensitive practice areas in legal advertising. Here is what you are up against.
DUI arrests do not happen on a 9-to-5 schedule. People search for attorneys at midnight, 3am, and Sunday morning. If your ads are not running around the clock with immediate call routing, you are invisible when it matters most.
"DUI lawyer near me" is one of the most expensive keywords in legal advertising. Without intelligent bid management, you will burn through your budget before lunch — or overpay for clicks that never convert.
A DUI defendant will call the first attorney they find. There is no comparison shopping — they are panicked, overwhelmed, and ready to hire now. If you are not the first result, you are not in the running.
Fourth of July, New Year's Eve, Super Bowl Sunday, summer weekends — DUI arrest volume surges during holidays and major events. Static budgets miss these peaks entirely, and manual adjustments always come too late.
Our AI does not sleep. It manages your campaigns around the clock so every urgent search turns into a phone call to your firm.
Your ads are live and optimized even at 3am. Our AI adjusts bids in real time based on search volume patterns, ensuring peak visibility during the hours DUI clients are actually searching — late nights, early mornings, and weekends.
Over 80% of DUI searches happen on a phone. We build mobile-first campaigns with prominent click-to-call buttons, instant-connect call tracking, and landing pages designed to convert panicked searchers into signed clients in seconds.
The AI automatically increases your budget ahead of high-volume periods — holiday weekends, major sporting events, graduation season — and scales back during lulls. You never miss a surge, and you never waste spend on dead hours.
Hear from defense attorneys who stopped leaving cases on the table and started owning their local search results.
I used to come into the office Monday morning and wonder how many calls I missed over the weekend. Now my phone rings at 2am Saturday and the lead is already qualified. Gavel Ads tripled my DUI caseload in four months — and my cost per signed client dropped by half.
The holiday weekend scaling alone paid for itself. Last Fourth of July, we signed eleven new DUI clients in 72 hours because Gavel's AI had already ramped our budget and bid strategy before the first arrest even happened. No other agency thinks that far ahead.
Book a free 30-minute strategy call. We will audit your current DUI advertising, show you exactly where leads are slipping through the cracks, and build a plan to make your firm the first call after every arrest in your market.
Book Your Free Strategy Call